chapters (6)
Asking for a Refund
The moment. Something arrived broken, or the service failed, and you want your money back - so you either fire off an angry paragraph or put it off for a week.
What most people do
Open with the outrage and the whole backstory: "I am absolutely disgusted, I've been a customer for years, and I cannot believe…" - with the actual request buried at the very end, if at all.
Why it misfires. The person reading skims, and anger puts them on the defensive. A buried ask makes them guess what you want. You're after a fast yes, and a wall of feeling makes it slow.
The rewrite
"Hi - my order #1234 arrived damaged on the 3rd. I'd like a full refund to my original payment. Photos attached. Thanks."
The move: lead with the ask. Put what you want in the first line, then the facts that justify it. Clarity reads as reasonable, and reasonable is what gets a yes.
Your turn
Write your next complaint with the outcome you want in sentence one and the facts in sentence two.
Edge cases. If you'd happily take a replacement instead, say so - offering an acceptable option often speeds up the yes.
This week
Send one message that opens with the outcome you want, not the story of how you got here.