chapters (6)
Lead With the Bottom Line
The moment. You're writing a message and you start at the beginning of the story instead of the point.
What most people do
Build up chronologically - context, background, history - and put the actual point or ask at the very end.
Why it misfires. The reader is busy and skims the top. Bury the point and they either miss it or have to hunt for it. You're making them work for the thing you most want them to see.
The rewrite
"We should push the launch to Tuesday. Here's why: [reason]." (not three paragraphs building to it)
The move: BLUF - answer first. Put the conclusion, decision, or ask in the first line. Context goes underneath for anyone who wants it. Front-load the thing that matters.
Your turn
Take a message you'd start with backstory and rewrite it to open with the point.
Edge cases. For sensitive news, one short warning line can come first - but the point still lands early, not buried on paragraph four.
This week
Send one message that opens with the bottom line.