Short answer: End with a clear next step, then a simple sign-off. State what you want to happen ("Could you confirm by Friday?"), then close with "Thanks," "Best," or "Cheers" and your name. The closing line does the real work; the sign-off is just the polite full stop.
Most emails trail off with a vague "let me know your thoughts" and a random sign-off, and then nothing happens. A strong ending isn't about the perfect closer - it's about telling the reader exactly what to do next.
The last thing they read is what sticks, so make it the next step:
"Let me know your thoughts" is a fade-out; a specific ask is a door.
You don't need to agonize. A small, safe set covers almost everything:
Match the formality of the person and the thread. When unsure, "Best," or "Thanks," is never wrong.
Requesting an action:
"Could you approve the budget by Friday so we can start Monday? Happy to jump on a call if that's easier.
Thanks, [name]"
Wrapping up / FYI:
"That's everything from my side - no action needed, just keeping you posted.
Best, [name]"
First contact:
"Would you be open to a quick 20-minute call next week to explore this?
Best regards, [name]"
If your emails tend to fizzle at the end, Rewrite It Better will tighten the closing into a clear ask. Writing messages that actually get acted on - from subject line to sign-off - is our Async That Lands course, and how to write a follow-up email covers what to do when the reply doesn't come.
End a professional email with a specific next step, then a simple sign-off like "Thanks," or "Best," and your name. The call to action does the work; skip "thanks in advance" and vague "let me know your thoughts."
With a clear next step, then a simple sign-off and your name. State what you want to happen - "could you confirm by Friday?" - then close with "Thanks," or "Best,". The closing line matters far more than the sign-off itself.
"Best," "Thanks," and "Kind regards," are safe for almost any context. Use "Cheers" or "Thanks so much" when it's warmer, and "Best regards," or "Sincerely," for formal or first-contact emails.
It can be - it presumes the person will say yes and can feel like pressure. A neutral "thanks," or a specific request followed by "let me know if that works" comes across better.
On anything but a rapid back-and-forth, yes - ending with no closer reads as abrupt. In a fast thread you've already established, dropping the sign-off is fine.
Make the last line a specific, answerable request with a timeframe: "Could you confirm the date by Thursday?" That beats "let me know your thoughts," which invites a vague reply or none at all.
Real situations, before/after examples, and a quiz. Chapter 1 is free.
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